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Amazon Echo
Campaign for Amazon Echo’s India launch that achieved 7M reach, increased ad recall by 32.6%, and earned 2 Webby Awards.
A contextual campaign done with "Blink Digital" introducing Alexa to Indian audiences through social media and YouTube. By connecting voice commands to real user behaviors, the campaign demonstrated Alexa’s value in a memorable and engaging way.
Role
Visual Design
Concept Design
Team
1 Creative Director
1 Copywriter
1 Motion Designer
Tool
Adobe Illustrator
Adobe Photoshop
After Effects
Contextual Social Media Campaign
Illustrating Alexa’s Everyday Capabilities
Created a series of contextual illustrations around Alexa voice commands, using Amazon Echo devices as the hero. The line art drew inspiration from Alexa’s signature blue light ring, visually connecting each command to its outcome.
Digtal Campaign
YouTube Pre-Roll Campaign
Created concept frames for YouTube pre-roll campaign for Amazon Echo’s launch in India, appearing when users searched for songs on YouTube. The campaign demonstrated Alexa’s ability to instantly play requested music through voice commands, turning a high-intent search moment into an interactive product experience.
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© 2026 Shimona Roy
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