A Humanist & Product Designer
Welcome to my Playground!
An Area of colors, elements and fun.
I would love to share some of my personal projects I had worked on as a multi-disciplinary designer.
PROJECT OVERVIEW
Yo Frankie is an Indian chain of fast food restaurant located in Gujarat, India. It specializes in Frankie/Rolls. Its usual orders are for the Egg Frankie, Egg cheese Frankie and chicken Frankie. The wraps are made in butter which just further adds to the brilliant taste to the roll. This place has everyone’s heart in Gujarat.
MY ROLE
Brand & Spacial Designer | Freelance Project
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CHALLENGE
The stakeholders started from a small shop located at 2-3 places in Gujarat. After a huge success, they now wanted to expand this small shop into a funky cafe supported by a new Brand identity and their very first cafe interiors.
Mood board & Values
Appetizing, Flavorful, Warm, Filling
Solution
Mouth watering sauces and fillings are the USP to their Frankies. Integrating the flavorful drip of sauce from a hefty roll into the new identity depicting its appetizing and flavor bursting nature.
Spacial Design
The expression "YO" is a state of mind that defines the excitement and high of joy over the different flavours of Frankie. Translating the same feel into the cafe interiors by creating amusing illustrations and artworks about the treats available at the cafe, also giving some insightful contextual thoughts about the happiness of eating.
Other Branding Projects
Apka Taste of Punjab
A Vibrant North Indian Cuisine Restaurant and Bar that enhances your tastebuds with
a flavorful mixture of spices, tradition and memories.
UNYQ
A startup named Mosaic was launching a brand for Women’s Wellness called UNYQ.
The brand will focus on wellness products for women catering to different issues ranging from categories
like PMS, skin and hair, sexual health to stress, sleep and mood.
