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Soya King
Branding Identity for a plant-based cloud kitchen
Soya King is a plant-based cloud kitchen offering nutritious soy-based cuisine. The identity blends health, royalty, and culinary expertise to create a memorable and premium brand experience.
Role
Visual Design
Team
2 Founders
Tool
Adobe Illustrator
Adobe Photoshop
Moodboard
Healthy. Premium. Crafted.
Inspired by plant-based nutrition, royal quality, and culinary craftsmanship, the identity combines a crown, a chef, and a serving platter into a single king mascot. The green palette reinforces freshness and wellness, while the character embodies the brand promise of “Nutrition with Royalty.”
Brand Identity
Using a flat illustration style, the identity blends geometric forms, a king mascot, and a distinctive color palette to create a memorable visual language. The system extends across packaging and brand touchpoints, helping communicate the brand’s promise of nutrition with royalty.
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© 2026 Shimona Roy
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