The identity draws inspiration from two iconic visual traditions of Punjab in Northern India. The first is the colorful artwork found on transport trucks, where vehicles are decorated with bold typography, vibrant colors, and intricate patterns as a form of self-expression. The second is Phulkari, a traditional embroidered textile known for its geometric motifs and handcrafted detail. Together, these influences shaped a lively visual language that celebrates Punjab’s rich culture through expressive typography, ornamental details, and festive color palettes.