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Yo Frankie
Branding & environmental graphics for a fast food chain
Yo Frankie is a fast-growing Indian fast-food brand known for its signature Frankies and rolls. After building a loyal following through a handful of successful outlets, the brand set out to expand into a vibrant cafe experience, requiring a refreshed brand identity and its first-ever cafe interiors.
Role
Visual Design
Team
1 Founder
4 Architects
Tool
Adobe Illustrator
Adobe Photoshop
Moodboard
Appetizing, falvorful, warm, filling
The identity draws inspiration from the saucy fillings, rounded form, and flavour-bursting character of Yo Frankie’s signature rolls. Fluid shapes reflect the rich textures of the food, while warm orange tones evoke appetite, comfort, and the inviting energy of the cafe experience.
Brand Identity
Spatial Graphics_01
Playful stamp-inspired illustrations celebrating menu favorites and the joy of eating. Designed as framed artworks to add character and storytelling throughout the café.
Spatial Graphics_02
Bold graphic compositions inspired by Yo Frankie’s ingredients, flavors, and brand personality. Applied as large-scale wall art to create an energetic and immersive cafe atmosphere.
Let's Build
Together
© 2026 Shimona Roy
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